What exactly are focus groups, and what kind of insights does CHECK24 hope to gain from these discussions? In addition to Maya, a learning & development specialist at CHECK24 in Munich, Lena – a product manager – also shares her impressions of the event and explains why cross-vertical exchange is so important.
With over 20 locations and a wide range of products, knowledge sharing is essential at CHECK24. The PM Focus Groups provide the framework for this: experts from different locations and product areas come together to share their CHECK24 knowledge, learn from one another, and collaboratively develop new ideas.
They also bring their insights back into the wider organization, helping us deliver faster and better solutions for our users.
This year, around 150 employees once again have the opportunity to focus on knowledge exchange and networking within their Focus Groups.
Each Focus Group concentrates on a specific topic that continuously evolves in line with company developments and current trends.
This year, groups are offered in the areas of Analytics, App/Mobile, Chatbot, Desktop, Customer Area, Operations, as well as Partner Management and Integration.
The CHECK24 Focus Groups offer a great opportunity for me to connect with other Product Managers, share best practices, and gain valuable insights into different ways of working.
Lena, Senior Product Manager
Each Focus Group designs its own content and working methods. The participants and leads decide which topics are relevant and how to create the most value. As a result, the groups develop individually.
In many groups, the focus is on exchanging ideas about current projects. Members share best practices regarding processes or features, analyze competitors, and test new trends and tools. These discussions lead to valuable insights and ideas for future features.
Other Focus Groups work on specific projects. One example is the Chatbot Focus Group, which developed an internal service chatbot. Using ChatGPT, this chatbot answers questions about chatbots and assists with coding.
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The Focus Groups play a multiplier role at CHECK24: the knowledge gained directly flows into the PM community and contributes to the development of our products. Participants share insights with their teams and keep them updated on current developments. The key takeaways are shared with all Product Managers at CHECK24 through Learning Calls.