Sophie & Kathi, Lead Performance Marketing Management
Katharina and Sophie have started together six years ago in Leipzig as trainees in Performance Marketing with the aim of building up the marketing department for package holidays. In the interview, the two provide exciting insight into their daily lives as dual leads and tell us more about their path from trainees to leads.
Hello you two. Please introduce yourselves briefly.
Kathi:
I'm Kathi, have been with CHECK24 for six years and work as a lead in Performance Marketing. My focus is on managing the SEA channels for the CHECK24 product Hotel. Here, close cooperation with product management and IT is essential, and regular performance analyses for the continuous development of our SEM activities are part of our daily business.
Sophie:
My name is Sophie and have been working at CHECK24 for six years and, like Kathi, I am now a lead in Performance Marketing. I also look after and coordinate the various channels such as Google Ads, Display or Social Media for a wide range of travel products - but my focus is on the CHECK24 package holiday product. Market and competition analyses are indispensable for the strategic directions of our work.
Why CHECK24?
Kathi:
I particularly liked the fact that we were able to get to know the different areas of performance marketing on the job and had the chance to build a new team together in Leipzig.
Sophie:
That’s right - building something new together, learning from experts and finding yourself in an agile working environment after graduation were for me the main attraction points of the traineeship.
The best thing about CHECK24?
The chance to work in a young team that is constantly growing and always on the move professionally!
Kathi, Sophie Lead Performance Marketing
How has your job changed in recent years and what is the best thing about it?
Kathi & Sophie:
The CHECK24 travel sector is constantly developing and growing from year to year. As a result, not only is our portfolio of tasks changing and expanding, but also our team consequently growing. This makes our everyday work very interesting. Furthermore, we especially like the close cooperation within the team and the flat hierarchies. Our own ideas and concepts find open ears at every level.
What can you tell us about your work at CHECK24?
Kathi:
During my traineeship, the learning curve was very steep, but the tasks were still individually tailored to our strengths. I can definitely say that even after six years, we are still learning, trying out new things and developing every day.
Sophie:
In addition to the day-to-day work in Performance Marketing, we have now reached a level where we not only learn and develop, but can also actively pass on our knowledge to our new team members. This is fun. In general, our teams thrive on knowledge sharing and best practices. From a technical point of view, we are always on the move and never stand still.
What should an ideal team member bring with them?
Kathi & Sophie:
Our ideal colleague should definitely have a passion for online marketing and the latest trends in SEA. If he or she also enjoys travelling, fun and work would come together in our team.
While we are on the subject - the most important thing is a great sense of humor, as this is what makes working in our team so unique!